Aisin campaign will penetrate new markets
TORRANCE, Calif., May 24, 2007 – Aisin World Corp. of America (AWA), a worldwide, Tier One supplier of original and aftermarket automotive components, today announced that it has significantly strengthened its aftermarket sales effort in the United States. Aisin is a leading manufacturer and distributor of water pumps, hydraulics, clutch, and ADVICS brake pads for Asian import vehicles.
Bob Clark, AWA director, Aftermarket Sales, said the company plans to grow its aftermarket business exponentially by contracting with several regional sales agencies across the United States.
“We are aggressively seeking new opportunities in new markets,” said Clark. “Our affiliations with these agencies will help us reach our ambitious sales objectives, while assisting warehouse distributors, who are increasingly turning to Aisin and ADVICS aftermarket products for quality and dependability.”
Effective immediately, Aisin has assigned the following agencies to represent its aftermarket line of products:
These agencies will be responsible for direct sales to warehouse distributors within their respective regions, adds Clark, and will work to extend Aisin’s product offering into areas that were not serviced directly by the company previously.
Editorial Note: ADVICS – a joint venture between Aisin Seiki, Denso and Sumitomo Electric – is a leading supplier of complete automotive brake systems for original equipment manufacturers, as well as aftermarket brake products.
About Aisin World Corp. of America
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AISIN Enhances U.S. Aftermarket Sales Effort
Eastern Pennsylvania; New Jersey; New York; Delaware; Maryland; Vermont; Washington D.C.
Western Pennsylvania; Ohio; Indiana; Kentucky; West Virginia; Michigan
Arizona; New Mexico; Clark County, Nevada; El Paso, Texas
Alabama; Florida; Georgia; Mississippi; North Carolina; South Carolina; Tennessee
Arkansas, Louisiana; Oklahoma, Texas
Based in Plymouth, Mich., with its aftermarket sales division in Torrance, Calif., AWA is a subsidiary of the Aisin Group, headed by Aisin Seiki Co., Ltd. with corporate offices in Kariya City, Aichi, Japan. The Aisin Group is a worldwide supplier of automotive components, such as brakes, transmissions, drive train, chassis, body and information-related systems and components, and engine-related parts. In North America, the Aisin Group has 28 manufacturing, R & D and sales centers, and approximately 9,000 employees. For more information about Aisin World Corp of America, please visit: www.aisinaftermarket.com
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Joe Rohatynski 313.378.6570 Joe@JoePR.com
Marc Harlow 810.599.2558 Marc@HarlowPR.com