On the occasion of its 40th anniversary
on September 1, 2005, Aisin is revamping its Corporate Identification
System (CIS) in terms of its corporate logo, individual company logos,
corporate colors and other related elements. Moreover, the Group has
established a new statement logo as well as an AISIN Group logo for
use in Groupsponsored events.
The previous CIS was in use for a quarter of a century since being
created in 1980 to mark Aisin Seiki's 15th anniversary. As we celebrate
our 40th anniversary, we revised our CIS to create a new corporate
image in line with the times.
The revised corporate logo offers a new design, with the upper
portion of the “A” in AISIN open to represent AISIN’s
broad vision and presence as well as its pioneering spirit and originality.
The statement logo was also revised to complement the new logo,
using the English phase “Geared up for the future” to
stress the Group’s increasingly international presence. This
phrase communicates the idea of keeping AISIN’s eye on the
future toward becoming a key influence in the coming age, as well
as its determination to create a brighter future for people, automobiles
and society.
From September 1, 2005, Aisin Seiki will unite under this logo
and statement as we strive for further growth and prosperity as
a global supplier.
1. Purpose of revision of CIS:
The CIS is revised to create a new corporate image in line with
the times.
2. Contents of revision of CIS:
Corporate logo, individual company logos, corporate colors and
other related elements are renewed, and the Group has established
a new statement logo as well as an AISIN Group logo for use in Groupsponsored
events.
*For more information, click here
3. Switch time:
September 1, 2005 (The anniversary of foundation)
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