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AISIN Unveils New Look and Slogan
(September 29, 2005) |
Sleek Graphic Identity Demonstrates "Company in Motion"
PLYMOUTH, Mich., Sept. 29, 2005 - Aisin World Corp. of America, Inc. (AWA), a leading Tier One automotive components supplier and one of the world's largest manufacturers of aftermarket parts, today unveiled a new graphic identity and slogan. The changes come as the company celebrates its 40th anniversary beginning this month.
"The new look lends itself to a company in motion," says Junichi Nishimura, president, AWA. "The design of the unique logo was meant to express advanced innovation and originality of the Aisin entity, and reflect the company's broad outlook and open mind."
"Geared Up for the Future"
With significant increases in global business, Aisin chose a new slogan to compliment its logo and further define the company's image and direction. The theme, in English, "Geared Up for the Future," is literally described by the theme in Japanese, "Look to the future, advance the generation."
"Aisin is in ongoing pursuit of challenging the future for people, automobiles and society," says Nishimura. "Our theme supports that philosophy and describes its forward direction.
Aisin Aftermarket Business
Meanwhile, Aisin, one of the world's largest manufacturers of aftermarket parts such as clutch, brakes and water pumps, has undertaken a major effort to communicate other changes in this specialized market category.
"One of the most important aspects to this announcement is to assure our customers in the increasingly influential automotive aftermarket industry that Aisin will continue to manufacture and market the same great products it always has," says Don Whitsitt, AWA executive vice president. "We are a company in motion, constantly improving and looking toward the future, and our new look and positive attitude reflects that."
Whitsitt says a marketing communications campaign is underway in North America and in Latin American markets to inform current and new customers of the company's news.
The company also said that it will discontinue use of the "ASCO" brand name in its aftermarket business as part of its brand unification effort. The name "AISIN" will now be used in all aftermarket marketing applications.
AISIN customers will soon see new, colorful packaging and sales materials with vibrant aftermarket product photos. Further, "AISIN" will be stamped on all aftermarket products.
(Important note: ADVICS - a joint venture between AISIN Seiki, Denso and Sumitomo Electric - will continue to be marketed under the ADVICS brand name. ADVICS is a leading supplier of complete automotive brake systems for original equipment manufacturers, as well as aftermarket brake products.)
Based in Plymouth, Mich., with its aftermarket sales division in Torrance, Calif., AWA is a subsidiary of the AISIN Group, headed by AISIN Seiki Co., Ltd. with corporate offices in Kariya City, Aichi, Japan. The AISIN Group is a Tier One supplier of automotive components such as body parts, drive train components, engine related parts, brakes and chassis parts, and information related products with more than 44,000 employees worldwide. In North America, the AISIN group has 26 manufacturing, R & D and sales centers and employs some 6,400 associates. The company expects to employ well over 10,000 associates by 2007.
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