Aisin Moves to Main Floor at NAIAS 2014
The good news is that Aisin will participate at the 2014 North American International Auto Show. The great news is that the Aisin exhibit will be located on the main show floor near General Motors.
Aisin took advantage of an opportunity to move upstairs when NAIAS reached out with the invitation, said AWA President, Sales & Marketing, John Koenig.
“It’s clear that our hard work before and during last year’s NAIAS got the attention of show organizers,” said Koenig about the invitation to move to the main floor. “This will be an excellent opportunity to receive tremendous exposure for the Aisin brand.”
He added that the indoor Ride & Drive, which was presented last year as the “Aisin Drive Green Experience,” has been discontinued, giving Aisin the distinction of presenting the last Ride & Drive at NAIAS.
Koenig said the idea to move upstairs has the full support of Saito-san and Aisin Seiki.
“Remember, our objective for participating at NAIAS is to help raise awareness of the Aisin brand in North America; it’s our feeling that there is no better way to do that than to participate in one of the world’s most important auto shows, and certainly the best in North America,” added Koenig.
Aisin also exhibits at major motor shows in Paris, Beijing and Shanghai, and will be among the exhibitors at the Frankfurt show in September, and the Tokyo show in October.
Meanwhile, a Main Floor location at NAIAS 2014 means Aisin will have greater visibility, and significantly more visitors to its booth, according to NAIAS Executive Director, Rod Alberts.
The World Stage
“More than 800,000 people attended NAIAS 2013, with the majority of that time spent at Main Floor exhibits,” said Alberts. “Our messages are that NAIAS has become the ‘World Stage,’ is considered the ‘Voice of the Industry,’ and that for 25 years, automakers from around the world have designated the Detroit show as the venue of choice for domestic and international vehicle unveilings.” (Like Infiniti did, above, at NAIAS 2013).
“When an annual event is covered by more than 5,000 journalists from 62 countries, exhibitor success and experience are ensured,” added Alberts.
For Aisin the benefits are obvious, as it will be amid all the action, and needs only to reach out and grab its share. From 35 press conferences, access to virtually every automaker in the world, multitudes of press, and live and recorded interview opportunities, to thousands of engineers, technical and product development people, scores of strolling, champagne sipping VIPs, and three quarters of a million car enthusiasts – the main floor is the appropriate location for companies with global leadership positions wishing for a share of the World Stage.
As one of four main floor, Tier One suppliers, Aisin will be located in Detroit Hall (between Ford and GM) with Michelin, ZF and Denso. The back wall of the Aisin exhibit will be shared with Nissan, and it will be adjacent to Mazda.
Also new is Aisin’s relationship with the Derse Exhibit Company, which will provide design and build services, experiential marketing counsel, and help refocus the Aisin marketing strategy at NAIAS.
“We were looking for a true marketing partner that could effectively communicate the breadth of Aisin’s offerings, develop a connective thread that harmonizes all Aisin touch points, and help amplify our brand,” said Koenig. “We found Derse’s passion for aligning face-to-face marketing with our business objectives to be the right approach to help Aisin make the most of its opportunities.”
This full article can be found at: http://ias.net/aisin/awt/inthenews.asp
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